AudioNET Acquired by Broadcast MAP – a Volaris Group Company
Melbourne, Australia - July 02, 2024 – Broadcast MAP, a Volaris Group company, has acquired AudioNET, developer of cloud-based software used widely by the Australian radio and advertising sectors. AudioNET’s solutions, RadioMATRIX and AudioNET Dispatch and Audio Verification, improve efficiency for advertising agencies, advertisers, radio networks and audio platforms.
AudioNET was established in the mid-1990s. At the time, floppy discs and tapes with recordings of radio ads were hand delivered by couriers. One of the co-founders, Dave Cox, saw an opportunity to deliver audio files via the internet, thus becoming an early adopter of Web 1.0.
Today, AudioNET dispatch and Audio Verification is the only solution in Australia that can fingerprint and track the delivery of audio files without affecting audio quality. It is relied upon by advertisers that require assurance that their advertisements comply with their media plans.
RadioMATRIX Holdings, a first of its kind, industry-wide solution for advertisement booking confirmations launched in 2016. Holdings is a mission critical conduit between commercial radio networks and media agencies.
Dave Cox, Co-Founder of AudioNET, said, "We've always helped provide advertisers with proof that radio is working for them. Every day thousands of advertisers rely on holdings for correctly booked campaigns. They also have access to AudioNET’s premium Audio Verification and Dispatch services. Being part of Broadcast MAP provides new opportunities to help service AudioNET’s loyal customers."
William Graf, General Manager of Broadcast MAP adds: "Our customers, who are advertisers, their agencies, and radio and audio broadcasters, operate in a dynamic environment. We are excited to join forces with AudioNET as our teams share a vision of supporting and delivering contemporary workflow management solutions."
Dave Cox will join the Broadcast MAP management team that is led by William Graf. The AudioNET team will join Broadcast MAP and continue to operate from Melbourne.
About Broadcast MAP
Broadcast MAP, developer of TVmap and RADIOmap, has offices in Sydney and Auckland, New Zealand (HQ). Broadcast MAP is wholly owned by Volaris Group, an operating group of Constellation Software Inc.
In Australia, Broadcast MAP is a leading provider of television audience analytics. In 2021 they released TVmap VOZ, a Gold Standard accredited solution, that helps Australian broadcasters, advertisers and their agencies understand and quantify both linear television and broadcast video on demand audiences. For further information on Broadcast MAP, please visit www.broadcastmap.com
About Volaris Group
Volaris acquires, strengthens and grows vertical market technology companies. As an operating group of Constellation Software Inc., Volaris is all about strengthening businesses within the markets they compete and enabling them to grow – whether that growth comes through organic measures such as new initiatives and product development, day-to-day business, or through complementary acquisitions. Learn more at www.volarisgroup.com
For more information, please contact:
William Graf
General Manager, Broadcast MAP
william.graf@broadcastmap.co.nz